User Centric, Inc. Disses MINI Dashboard

In this article from The Auto Channel, User Centric, Inc., a "Chicago-based user experience research firm," says the MINI dashboard "suffers from awkward relationships between buttons and the display, inefficient layout of controls, poor error recovery and some labeling issues." Naseem Hasan, a "User Experience Specialist" calls it "a potential safety hazard."

Apparently, these guys forgot that the multi-function steering wheel and automatic environment controls eliminate any need to touch the buttons while driving. Mr. Hasan has an MS in Human-Computer Interaction from DePaul University and likes playing soccer. Let's hope that next time he puts his hands on the steering wheel rather than inserting his foot in his mouth.