We Got The BEAT!

Chevy introduced its new mini-car at the Detroit Auto Show called, of all stupid things, the "BEAT". You can read all about the new, improved and prospective GM products here at SFGate. Apparently GM's marketing department continues its string of naming successes that started with an effort to sell the "Nova" in Mexico (which in Spanish means "it does not go"). We can see it now - "Want to buy my used BEATER?"