MINI At The 2010 Los Angeles International Auto Show

BMW Group has announced the following MINI-related events for the Los Angeles International Auto Show:

Wednesday, November 17
2:50pm – 3:20pm
Thursday, November 18
9:45am – 10:15 am
1:45pm – 2:15pm

MINI Connected & BMW ConnectedDrive


Location: MINI Stand
Robert Passaro, Senior Engineer, BMW Group Technology Office Palo Alto
Martin Birkmann, Manager, Product Planning and Strategy

Starting in the MINI Stand, Robert Passaro will demonstrate the new MINI iPhone App as part of MINI Connected. Martin Birkmann will bring you over to the BMW Stand to discuss the complete scope of BMW ConnectedDrive and demonstrate the Mobile Office functions developed for BlackBerry products.

Wednesday, November 17
11:30am – 12:00pm
1:30pm – 2:00pm

Thursday, November 18
10:45am – 11:15am
2:30pm – 3:00pm

MINI E Field Trials/Megacity Vehicle Plans

Location: BMW Stand
Rich Steinberg, Manager, Electric Vehicle Operations & Strategy – BMW of North America

Rich Steinberg will present what was learned during the MINI E test and what is next for Active E in 2011, including a preview of the next field test. All of these activities will lead up to the introduction of the Megacity Vehicle in 2013. Insight into these plans will be provided. At the morning session, MINI E driver Peder Norby will be available to discuss his experiences.

Wednesday, November 17
4:30 pm – 7:30pm

All-New MINI Countryman Bootgating Party

Location: 1360 Figueroa St., Los Angeles (directly across from the Convention Center South Hall)

To RSVP for this event, please contact:

Nathalie Bauters
MINI Communications Manager
Mobile: 201 937 1348
nathalie.bauters@miniusa.com

Yvonne Malmgren
Senior Consultant - USA Operation
Mobile: 586.453.2912
yvonne.malmgren@pfpr.com