"Maximum Fun"

That is what Julian Low explains in the title of his review of the MINI Coupe JCW for Today.  Low shows his love -
Mini uses the label, along with tasteful bodykitting, to tell you that this is the fastest of coupes. But despite all the racy touches, the JCW is surprisingly refined. It is quiet when driven slowly, and bumps don't send it bouncing off course.

That said, on twisty tarmac the Mini morphs into a mighty, manic toy. It pitches into corners with great aplomb, offering loads of grip and a reassuringly high amount of steering feel, which simply encourages you to fling it from bend to bend with joyful abandon.
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Preview Of MINI At The 2012 Monte Carlo Rally