VWV Launches Roadster For MINI In South Africa

VWV, an award-winning brand experience agency, was appointed by MINI to launch the new Roadster under the creative positioning of 'another night, another adventure' - rolled out in two phases: the first being the reveal of the new model at the Design Indaba and the second, to introduce the Roadster at a Cape Town event that included test drives under a full moon.

[Source: BIZCOMMUNITY.com]