MINI And Burton RE:LAAX

MINI and Burton Snowboards sponsor the European snowboard competition, the Burton European Open, in Laax, Switzerland. In addition to the competition, in a MINI Press Release published by MotoringFile, a:
MINI Countryman will be chiselled artistically into a snowy landscape during the event. Hence MINI’s invitation to the PirateArtCrew. Their art has earned them a regular gig with the world-famous Pirate Movie Production, purveyors of epic snowboard films that have made them a big name on the boarding scene. The crew run by Lukas Goller and Tobias “Ludschi” Ludescher will project a gradual reel of thrills and spills from the Burton European Open, along with snapshots of nature, onto a MINI Countryman. The creative process behind their “RE:LAAX – the MINI Countryman Perspective” installation will be on show for everyone to see in Laax. The MINI Countryman will be placed in a glass container in Café NoName at the mountain station and opened up to visitors at various times.
Previous
Previous

AutoGuide's Video Review Of The 2012 MINI Cooper S

Next
Next

Cuter Than A Mini?