AutoExpress met with MINI boss Jochen Goller to discuss all things MINI past, present and future. In an enlightening interview one of Goller's surprising comments was:
“In terms of models, at the moment we have a portfolio of around seven. I feel that a range of something between five and seven cars is probably the right amount.”
However, Goller hinted that future MINIs will have less chance of overlapping in terms of size. “What we will do is more strongly differentiate the characters of the products,” he said. “Because when you look today, they are actually close both size and purpose-wise – and in terms of target groups, they are also similar. We’re fishing in a rather small pond with our customers.
